Posted on: June 29th, 2007
Cameron Diaz enters The Box-
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Source:  Variety
Online since: February 20th, 2006
Hosted by: Yahoo!
Article written by:  Nightmare Child
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(Shot of actress Cameron Diaz)
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According to Variety, Media Rights Capital has set Cameron Diaz to star in "The
Box," a horror film to be directed by "Donnie Darko" helmer Richard Kelly. Kelly
wrote the script based on Richard Matheson's short story Button, Button (which
was prevously adapted as a The Twilight episode). Alone Production will begin in
the fall on the pic, which will aim for a PG-13 rating. Diaz will play a young
woman given a mysterious box by a stranger. She's told that certain things will
happen depending on which buttons she presses. Media Rights Capital is
committed to bankrolling the entire $30 million-plus budget, as it did with "Babel"
and will with Sacha Baron Cohen's "Bruno." Kelly and Sean McKittrick will
produce and Ted Hamm will be executive producer. Media Rights Capital won't
begin the process of pursuing distribution until the fall, though it is unclear
when those deals will be made.

MRC, which pays star salaries along with partial copyright ownership that gives
talent a DVD windfall, has shown a knack for making distribution deals at the
most advantageous time. That's the model it used with Universal on "Bruno,"
which sold during the height of "Borat" mania and secured a $42.5 million
commitment to license rights in North America and certain other territories. The
recent $20 million opening of "1408" made the star-driven, high-concept
supernatural thriller "The Box" feel like a viable financial proposition.
storyline has all the commerciality of 'The Ring,' but with Richard and Cameron,
this film can rise to the level of 'Rosemary's Baby' and 'The Others,' "
said Modi
Wiczyk, the former Endeavor agent who founded and runs MRC with Asif
"My hope is to make a film that is incredibly suspenseful and broadly
commercial, while still retaining my artistic sensibility,"
Kelly said.