Tax cuts, nationalism and Amit Shah’s blessings do not save Samrat Prithviraj from Akshay

VShandraprakash Dwivedi’s Samrat Prithviraj had it all – Bollywood star Akshay Kumar in the lead role, tax-exempt status in three states and the endorsement of Home Secretary Amit Shah. Even his blatant attempt to tap into nationalist fervor doesn’t seem to be working. Since its release on June 3, collections have dropped by 53%. The film earned Rs 39.4 crore on its first day, while the total collection is only Rs 44.40 crore.

By all indications, Samrat Prithviraj, which had a budget of Rs 150 crore, is heading for a crash. Despite a heavy dose of Hinduism, dharm and revisionist history and Akshay Kumar’s claims that Muslim rulers find more space in Indian textbooks than Hindu kings, the film failed to impress viewers. .

Shows would be canceled at various locations due to to extremely low footstep. The film also faces fierce competition from Kartik star Aryan. Bhool Bhulaiyaa 2, which was released on May 20, 2022. By the way, Akshay had starred in the first installment of this film in 2008, which remains a blockbuster to this day. The horror-comedy, which is in its third week, has already crossed the Rs 150 crore mark.

Read also : Samrat Prithviraj is so focused on the Muslim invaders that he forgets about the king himself

The anatomy of a flop show

Akshay claimed the film was the result of 18 years of research. However, many viewers pointed out historical inaccuracies and mocked his portrayal of Prithviraj Chauhan. The 54-year-old actor played a 26-year-old king and indulged a co-star 29 years his junior.

Business analysts and entertainment journalists have shared a detailed breakdown of Samrat Prithviraj it shows that the movie didn’t pick up a pace even over the weekend.

He needed a stable Monday to stay afloat which did not happen even though he was made tax exempt in Uttar Pradesh, Uttarakhand and Madhya Pradesh.

Special screenings organized for the ministers of the three BJP-ruled states, as well as Home Minister Amit Shah and other cabinet members did not translate into an increase in theater attendance.

Read also : A unique watch, Anees Bazmi’s Bhool Bhulaiyaa 2 suffers under the shadow of Akshay’s original

Few takers for Bollywood heavyweights

It’s not just Akshay’s performance that has been criticized. Other stars, including former Miss World Manushi Chillar, Sanjay Dutt, Sonu Sood, as well as Ashutosh Rana and Sakshi Tanwar, also received a mostly negative response.

The fact that the film is banned in Kuwait and Oman did not help matters. The United Arab Emirates is a great base for Bollywood films and Samrat Prithviraj missed that.

Big star movies have consistently underperformed in Bollywood in recent months. Akshay’s previous company, Bachchan Pandey bombarded spectacularly as he just succeeded Rs 50 crore in collections. Its budget was Rs 180 crore.

At Shahid Kapoor’s Jersey, too failed miserably as it hovered around Rs 20 crore. by Ranveer Singh Jayeshbhai Jordaar did not cross 16 million rupees. And Ajay Devgn Runway 34 earned a mere Rs 33 crore.

Even the Aamir Khan trailer Lal Singh Chaddha, which was dropped recently, received a lukewarm response.

Read also : Acharya is “hero worshiper” first, story later – watch it only for the Chiranjeevi-Ram Charan duo

The South Wave

Since the pandemic, with the arrival of OTTs and a breakthrough of South Indian movies, the public response to big Bollywood stars has been lukewarm at best. Of RRR at KGF 2 and even Major and now VikramNamesouthern films are opening to much larger numbers and stabilizing well.

Major and VikramName came out the same week as Samrat Prithviraj. Made on a budget of Rs 100 crore, Major is going well and should recover its costs. It has made Rs 35.65 crore so far, and will likely even be a hit.

Meanwhile, VikramName, billed as Kamal Haasan’s big comeback vehicle, and also starring Vijay Sethupathi and Fahadh Faasil, is the biggest hit yet. The film may not have found many takers in the Hindi belt, but has already crossed the 100 crore mark a few days after its release. At this point, it is the highest-grossing film in the domestic market.

The world collection for Tamil film is Rs 150 crore.

With access to multiple OTT platforms that display great content and the choice between Samrat Prithviraj and other films, the public gave a clear verdict.

(Editing by Zoya Bhatti)

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